Nestlé

Screeshot of Nestle website with ReadSpeaker

Nestlé have implemented ReadSpeaker® Enterprise™ in their "Creating Shared Value" and "Nutrition, Health and Wellness" sections on www.nestle.com. There is a "Download as mp3" link under the player for non Flash capable devices to ensure accessibility as well as being able to listen to the Nestlé articles on mobile devices.

At Nestlé we are constantly seeking on ways to support our corporate social responsibility strategy, which we refer to as 'Creating Shared Value'. This also includes online developments which increasingly impact how we reach out to our different constituencies. In this context, we have included on certain parts of our nestle.com website the leading speech-enabling solution ReadSpeaker® provided by ReadSpeaker. With ReadSpeaker® we give all our Internet visitors including those that have reading difficulties the ability to listen to our text content using state-of-the-art synthetic voices.

All our website users can do this without having to download any software or specific plug-in, they simply need to click on the play button on top of an article to start listening to the page. By adding the ReadSpeaker® listen function to the nestle.com website we help users get free audio access to our content and making it as easy to do so as printing or emailing a web page. We are both proud and enthusiastic about this new channel we are providing to our customers.

Peter Warne
Senior Corporate Internet Manager, Nestlé SA