We have a number of customers who come from the health sector, both for profit and non profit. Some target kids or teenagers or families. Others are pharmaceutical companies or research institutes. Some of our health sites have a very high and consistent usage of our listen button. There are some common reasons for which healthcare businesses and organizations decide to speech-enable their online content. Here are 4 main reasons:
- Increase the accessibility of their online text content for people who have visual impairments, are dyslexic, or need more accessibility, such as foreign patients and children.
- Have (large amounts of) text read aloud, such as descriptions of diseases, prescriptions, and drug information leaflets. These types of content need to be well understood to avoid misuse which in certain cases can be dramatic.
- Corporate social responsibility (CSR) is an area of importance, notably for larger pharmaceutical companies. Adding a service like ReadSpeaker extends CSR to the online content of these companies.
- It is a new and helpful way to distribute information to as many users as possible. With the mobile Internet growing exponentially, providing audio access to written content on smaller phone screens is becoming more useful by the day.
Contact us if you want to find out more about how online text to speech can help your online content become more useful. Photo Credit: RambergMediaImages