The Perfect Combination
The technical term for what is often referred to as contactless technology is contactless smart card technology. It involves small, yet sophisticated computers and wireless communication through card readers. The great thing about contactless applications is that they are becoming more reliable and more secure than traditional ones based on machine-readable cards. Today, the technology is able to deliver the necessary levels of security to protect users’ privacy, identity, and other personal information (including bank/credit card data).
Originally developed to allow the identification of objects through tags and readers, contactless solutions are used in the field of payments, passports, identity cards, and transportation cards. They are also found in domains like healthcare, banking, financial services and insurance, facility management, and hospitality.
We see this technology in a number of form factors: from smart cards, tags, and wearables – to mobile devices and self-service kiosks. Millions of people use applications that leverage this technology every day: for access control, inventory management, data exchange, contactless point-of-sale payments, toll collection, touchless self-service, and contactless travel payments. However, numerous use cases have yet to be discovered and deployed.
During the Covid-19 crisis, contactless applications came to the fore. Consumers around the world embraced a wide range of technological solutions that helped them adapt to lifestyle changes imposed by the crisis. Contactless solutions became increasingly popular also thanks to their ability to enhance consumer safety in public places by offering touch-free transactions.
As lockdown begins to ease in a number of European countries, there are signs of a permanent shift in mindset: the adoption of contactless technology is likely to continue beyond the pandemic.
As the technology expands to new applications, beyond the purely transactional aspect, brands deploying contactless services must carefully curate the overall user experience.
In order to make a touchless or contactless experience truly successful, it also needs to be memorable. Of course, contactless payment cards enable faster transactions than traditional payment methods. But what really makes the experience special in a contact-free environment is not the couple of seconds less it takes to complete a transaction, but the sensory experience linked to it.
In this non-tactile dimension, adding the auditive dimension to the visual is an important differentiator. Voice and sonic branding are the key to making brands stand out.
In conclusion, contactless smart card technology, together with sonic and voice branding that carefully curate the contactless user experience, are the elements that will give contactless service providers the truly exceptional, long-lasting business results they are aiming for.
ReadSpeaker is a voice branding expert. Contact us today to ask us about how we can help you create memorable contactless experiences with our Custom Branded voices.