Different organizations choose to provide a talking version of their website for different reasons. Some have a true wish to reach out to an audience that may have difficulty reading; they just want to help. Others might want to enable the visitor “on the go” to consume the content when moving from A to B. In the public sector, where the information is really for large target groups that are extremely diverse and where there are requirements to be accessible to them all, a service such as ReadSpeaker makes perfect sense. For online newspapers and other online media sites, the more people who can come to the site and use the content, the more visitors and the more revenue from advertisers. Some organizations are most interested in the actual return on investment (ROI) and profitability of adding such a service. Organizations that I believe would profit the most (financially) are the eCommerce players. I mean the more people who can shop in your store, the more customers you’ll get and the more money you’ll make. The math is simple. If you had a physical store where the customers needed to climb a steep ladder to get in, you would effectively exclude a lot of potential customers. That could be one reason you simply don’t have store entrances like that. Widen the doors, get a wheelchair ramp for strollers, wheelchairs, and walkers, and everyone can get in and buy stuff! Makes sense in the physical world. But the same goes for eCommerce. You shouldn’t build your e-shop just for people who use a certain web browser and a certain kind of computer. If people want to shop, they should be able to do it from any kind of device anywhere and anytime. But you can do more! A large percentage of consumers (your potential customers) has some sort of reading difficulty. In that case, it doesn’t matter how device- or browser-independent your website is. Once in, your customers need to be able to read about the products, read comments from other customers, compare different products, or simply read whatever text content is there. A consumer needs to feel secure and confident to click the “add to basket” button. Speech enabling can make all the difference to a lot of people, enabling them to learn about your products, to feel confident, and to buy. Just as you choose whether to take the wheelchair ramp or the stairs, the choice is yours; you do what is most convenient given the situation. Contact us to learn more about how you can make a difference as an eCommerce player.