To finish out the 2018-2019 season, FC Bayern München has elected to improve accessibility on its website by adopting ReadSpeaker’s text-to-speech technology. For its part, ReadSpeaker is proud to support this brand new relationship with one of the top football clubs in the world.
ReadSpeaker’s text-to-speech solutions are empowering FC Bayern to meet its goal of putting its fans first. The technology allows content available on fcbayern.com and related sites to be read aloud regardless of whether it’s being accessed on desktop or mobile or through an app. The text to speech is enabled through Readspeaker webReader, a tool that instantly converts digital content to audio. Available on every page, visitors to the German language sites of FC Bayern, Allianz Arena, the FC Bayern Kids Club, or FC Bayern Erlebniswelt (the club’s museum) can simply click on the “Text vorlesen” (“Listen”) button to have the text read aloud in a natural-sounding synthetic voice as it’s simultaneously highlighted. This bimodal presentation, which allows the online viewer to listen while reading along with the highlighted text, helps to improve comprehension and increases autonomy for readers of all types and backgrounds, and particularly those with visual impairments or literacy difficulties. With just one click on desktop, mobile, or app, the integrated text to speech can be played, stopped, or paused and the volume level can be adjusted with an easy-to-use slidable adjuster.
In addition to being one of Europe’s top football clubs, and consistently the best in the Bundesliga league, FC Bayern has shown a real desire to step up as a champion of inclusivity with their wide and diverse fan base. For some time, their sites have included large print functionality, giving visitors the option to increase the font size of text. They also offer a lite version of the news portion of their main site (lite.fcbayern.com), which contains a pared-back, basic online experience for users who may have slower or poor internet connectivity. With their previous commitment to accessibility, it’s no wonder that FC Bayern has embraced text to speech; in fact, they’ve already announced their intention to offer other language versions of the ReadSpeaker tool in the near future.
ReadSpeaker is very pleased to support FC Bayern in its efforts to improve accessibility for its fan base with the power of text to speech and is excited to see how the relationship will continue to grow. To read FC Bayern’s own announcement about their website’s integration with ReadSpeaker technology, click here.