The umbrella of web accessibility covers users with visual, auditory, physical, speech, cognitive, and/or neurological disabilities. In this article, we’ll hone in on the many advantages of incorporating Text to Speech (TTS) on websites and other digital platforms for businesses, organizations and associations for the greater online population. Not to mention a business’s own employees. Text to speech is an assistive technology that provides another way to consume the content a business publishes online. It makes the content audible, and so it extends the number of people online who can access it. Businesses that integrate TTS technology benefit from:
- Increased web presence. Websites with TTS technology attract some of the 774 million people worldwide with literacy issues and the 285 million people with visual impairments. Also, speech-enabling web content does not interfere with usability for those without disabilities. It actually aids all other populations, including older users and foreign/non-native speakers.
- Saved time and money. With TTS technology that is web, or cloud, based on a SaaS (Software as a Service) platform, online content can be speech-enabled with a few simple lines of code, and maintenance is minimal.
- Easier implementation with Internet of Things (IoT). TTS is not only important for a website, but also for the future of Business. As stated on rspeak.com, “The IoT is becoming a critical factor in digital business transformation. Companies across all verticals have digital marketing strategies in place and focus on engaging customers across various connected channels to optimize how they interact with them.” With TTS, users can consume digital content across multiple devices, and with a signature omnichannel TTS voice.
- Word-of-mouth marketing. Adding an alternative way to consume content online enhances the user experience. Visitors are far more likely to return to and recommend websites where they have had positive experiences. And even in our age of social media marketing, word of mouth is still the most important platform, according to Forbes.
- Increased positive image by demonstrating commitment to social responsibility (CSR). By implementing TTS technology across a company’s digital platforms, the company is contributing to its CSR. CSR has been shown to boost financial performance, elevate brand reputation, improve sales, increase employee retention and open doors to capital and funding.
- Enhanced employee performance with corporate learning programs. With TTS technology, HR departments and e-Learning professionals can make learning modules and employee training much easier for employees to learn, anywhere and at anytime.
For more ways on how TTS technology is becoming an essential player in the consumption of digital content, download our e-book:
‘Why You Need Text-to-Speech Technology’: