In a recent agreement, Target and the National Federation of the Blind settled for a class action lawsuit which had been filed by several blind users of the Target web site back in 2006. One of the main points of the agreement is Target’s obligation to make their web site fully accessible by end of February 2009. So how should one read this agreement; glass half empty or half full? The pessismists will argue that the stick is not the best method to implement long-term changes within the private sector and that only a consistent, pedagogical process will bring companies to see the benefits of making their web sites accessible. The argument here is that this will only bring about short term and highly publicized marketing stunts and even possible ways to get around these class actions by bringing teams of lawyers to creatively combat them! I don’t think so. For the first time, this type of news will send an alarm bell to the ears of the decision makers and provide a concrete point of reference for accessibility experts to make their case without having to dig into theoretical guidelines and reports. I think that lessons will be learned and that this could be a turning point for many other major company web sites to think twice before launching or updating web sites and taking into account all the added benefits of giving equal access to their online content. It is of course important to use best practice methods when trying to implement accessibility advice but once in a while an an agreement like the one Target and the NFB have made is a very good awakener.