Ok, I have finally decided to start a blog. It will be about my passions. That being; Entrepreneurship, software as a service (SaaS), text-to-speech (TTS), web accessibility and the world of web business. I have been in the industry since 1999 and have founded a number of companies and technologies on my way towards the future. In 1999 I together with some friends founded Phoneticom AB, a small (only me) company that was going to explore what audio in general and speech in particular could add to the user experience on websites. After only one year we launched the first ever server based web service for Text-To-Speech. ReadSpeaker was born. After a few years of setting up companies to sell the ReadSpeaker services, sell consultancy in web accessibility, creating new innovations etc I think I have finally landed in my new company VoiceCorp. My philosophies about; SaaS It is better to let one person make a proper job installing the software on a server to let other people just use it. Web accessibility This is broad. It’s not about making the web working for people with disabilities, it is way to reach out to a maximum number of people, nondependent of device used, technology skills or abilities. Entrepreneurship Either you are or you’re not, or maybe you are but you just haven’t found out just yet. TTS Using text-to-speech technology is a way to free text from letters and words. It is just great for all occasions where reading is just not a good option. The quality of the speech is more about how bad you need it rather then how good it really speaks.