image for phone tourReadSpeaker has traditionally been strong in speech-enabling websites. We are the world market leader in that domain. Over time, we have become involved in speech-enabling (news) apps. More recently, we have seen that clients have requested our services in a variety of ways, where the text-to-speech technology is baked into their own product. Besides the adoption of text to speech in online teaching curricula, ReadSpeaker has also been embedded into online therapy. In this way, patients are able to receive therapy at home behind their computer screen and therapeutic texts are read to the patient. Another way of embedding ReadSpeaker into other products where speech can play a major role is to use text-to-speech technology to build audio tours for cities, museums, and other tourist attractions. Recent discussions with clients across Europe, the US, and Australia have given us very positive feedback with regard to the feasibility of this concept. The concept is rather simple: embed the text-to-speech engine into an editing platform for mobile internet applications. For the content owner/museum, this will deliver an easy-to-use, flexible platform to create audio tours for its visitors on their mobile devices (Android, iOS, etc.). The museums and cultural institutions that received a presentation were very interested: it provides them with a flexible tool that they can maintain and author themselves. They can publish tours, change and update them on the fly, and provide the visitors of the museum with additional services without having to invest in hardware devices with difficult-to-maintain and inflexible prerecordings. Some of the institutions that I visited in both NYC and Australia complained about the expense of the current tour apps that they had in place. The costs were astronomical, the flexibility was nonexistent, and the process to create them had left some frustrating scars in the organization because of the difficult cooperation with external agencies. The nice thing about this new service is that the power is completely in the hands of the cultural institution. You build your own tour, you choose which elements to include, which texts to be read, which pictures to be shown, what sequence to follow, etc. And very important, the user interface to both build the tours (as the content owner) and to play the tours (as a visitor) is completely intuitive and is built by following the “users as designers” principle. With the arrival of Siri, the voice recognition service of the iPhone, it has become clear that voice services as credible man-machine interactions have become a reality. Yet it is clear that the built-in voice technology of today still is not perfect. Online services can therefore be a major step forward. Especially with the fast development of online connectivity of networks, the cloud will become more and more a place for these solutions. ReadSpeaker has been cloud-based from the start. The development of networks and the need for voice services are going hand in hand with our development path. It is clear that online voice services will play a major role in the future of man-machine interactions.