How to become a leader in voice commerce

How and why did bol.com choose a Custom Branded Voice?

How can it add value to your organization? 

About The Webinar

A brand’s tone of voice is all about communicating personality and values. And with the Voice User Interface (VUI) driving the growing voice economy, your brand’s literal voice is becoming the key to connecting with consumers and building customer loyalty. In this webinar, bol.com, e-commerce platform in the Netherlands and Belgium, will share their experience.

What will you learn?

What is a Custom Brand Voice?

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Vera Rensink is a Strategy & Business Developer at bol.com, working on both strategic topics and the implementation of new innovations. Since 2018, she is responsible for the bol.com Voice proposition on the Google Assistant.

About Our Guest

Vera Rensink, bol.com

Register for the Webinar
Date: Wednesday, March 24th
Time: 18:00 - 19:00 CET
Duration: 1 Hour
Even if you can’t make it, sign up anyway!
We’ll send you the recording.

 

How can your brand innovate and thrive in the voice economy?
How can you implement voice branding in your marketing strategy?
How can you deliver personalised self-service digital solutions?

About Our Guest

Prof. Albuquerque, INSEAD

Paulo Albuquerque is currently an Associate Marketing Professor at INSEAD. He researches how marketing can improve consumer decisions when searching for products online, motivate the use of educational products, and lead to better food choices, among other topics.

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