For online content owners, the game of attracting as many visitors as possible is ever-present. Of course, it all starts with the production of quality content that people will want to read, but it certainly doesn’t end there. There are many people who either cannot or do not read online content. By making your online content audible, you open up its consumption to those for whom it would previously have been inaccessible or inconvenient. Here are five user groups that you can reach via text to speech technology:
1) People With Learning Disabilities
- Some disabilities still prevent people from reading comfortably, even though they are perfectly capable of understanding and digesting your content. It is estimated that 15-20% of the population worldwide has a language-based learning disability. Dyslexia is the most common cause of reading, writing and spelling difficulties. With text to speech technology, you can reach these people with your content in a way that is more enjoyable and effective for them.
2) Overcoming Illiteracy
- Globally, it is estimated that at least 757 million adults and 115 million young adults lack sufficient reading skills. Women make up the majority of the illiterate global population. Text to speech allows your content to reach more people, whether they are literate or not. This benefits you in that the visitor or user is made able to learn even if they are unable to read or have limited reading skills.
3) People With Vision Impairment
- Globally, there are over 285 million people who have some form of visual impairment. Text to speech technology can be a useful tool for the mild to moderate visually impaired because users can take in all content in comfort instead of strain.
Even for people with the visual capability to read, the process can often cause too much strain to be of any use or enjoyment.
4) Non-Native Language Speakers
- Many people who come to a new country learn to speak and understand the native language effectively, but may still have difficulty reading in a second language. Though they may be able to read your content with a basic understanding, text to speech technology allows them to take in the information in a way they are more comfortable with, making your content easier to comprehend and retain. In 2015, the number of international migrants rose to 244 million people worldwide (an increase of 70 million since 2000).
5) On-the-go and busy people
- There are many people who simply don’t have the extra time to set aside for reading. These people are often multi-taskers, so text to speech allows them to listen to your content while completing another task. The International Data Corporation (IDC) estimates that in 2016, 2 billion people will be accessing the internet via their mobile device. With the growing prevalence of mobile users, text to speech provides an option for content consumption on the go, taking your content into any environment that’s convenient for the consumer.
These are some examples of groups of people that this technology will open your content up to.
Learn more about text to speech technology and how to make your online content available to more users:
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