BBVA Research
The Challenge
BBVA Research website, a repository of in-depth analyses and reports, contains complex terminology on macroeconomics and geopolitics, and data-rich content. BBVA Research aimed to make this information as user-friendly as possible. They recognized the need for features that support accessibility for individuals with diverse needs, such as visual impairments, learning disabilities, or auditory learning preferences, especially in light of the European Accessibility Act that came into effect in June 2025.
Usability was also key, to allow an extensive use of the audio version of this specialized content for mobile readers and listeners accustomed to podcasts. BBVA Research team sought a solution that could seamlessly integrate with their existing platform while maintaining the integrity and clarity of the specialized content.
The Solution
Building upon the success of their long-standing collaboration within BBVA’s communication page, BBVA Research implemented ReadSpeaker products that read the web content as well as the specialized reports in document format on their page. These solutions provided users with:
- High-Quality Text to Speech: Enabling users to listen to complex economic and political analyses in a clear and natural-sounding voice.
- Customizable Listening Experience: Allowing users to adjust reading speed, highlighting, and other settings to suit their individual needs.
- Seamless Integration: Ensuring a smooth and intuitive user experience within the existing website design.
Results
The implementation of ReadSpeaker’s webReader and docReader on BBVA Research page has yielded significant benefits:
- Increased reach: The economic research content now reaches a bigger audience.
- Reinforced Partnership: Strengthening the long-standing relationship between BBVA Group and ReadSpeaker, demonstrating the effectiveness of their collaborative approach.
- Improved User Experience: Providing users with an alternative way to consume complex information, leading to increased comprehension and engagement.
- Enhanced Accessibility: Making economic research accessible to a wider audience, including those with specific accessibility needs.
- Vocal personalization: ReadSpeaker technology enables AI voices to be trained on domain-specific corpora. The voice that BBVA Research selected has been adapted to deliver economic terminology and expressions with the precision and fluency that a professional economist would expect, going beyond the capabilities of a general-purpose voice.
- Product adaptation: Through close collaboration between BBVA Research economists and ReadSpeaker linguists, the reading of complex documents and data has been optimized, ensuring that the research department’s publishing workflows required only minimal adjustments.
Conclusion
The successful implementation of ReadSpeaker webReader and docReader on the BBVA Research page is a testament to the power of long-term partnerships and a commitment to accessibility. By leveraging ReadSpeaker’s advanced text-to-speech technology, BBVA Group has further consolidated its position as a leader in inclusive digital communication, setting a precedent for other organizations in the financial sector.
About BBVA Research
Formerly known as the Research Service, BBVA Research was created in 1932. It is currently headed by Jorge Sicilia, Chief Economist of the BBVA Group. Its mission: to stimulate public debate and foster society’s knowledge on topics such as Banking, the Digital Economy and Geostrategy.
Today, BBVA Research is a benchmark for research and economic analysis in different countries in the Americas, Europe and Asia. Its team of over 100 analysts produces reports and forecasts in over 10 countries.
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