Spotify
Discover how Spotify used ReadSpeaker’s custom text-to-speech to power Car Thing with a branded voice, delivering seamless, hands-free in-car audio experiences.
The Challenge
As voice technology continues to shape how users interact with digital devices, Spotify sought to develop a unique, branded voice assistant for Car Thing.
The aim was to create a natural, engaging voice experience that would embody Spotify’s brand identity and ensure seamless interactions for users on the road.
With custom voice becoming an essential feature in a touchless, voice-enabled future, Spotify required an advanced TTS solution capable of delivering a high-quality, customizable voice that could run efficiently in various environments, both embedded and cloud-based.
The Solution
Spotify partnered with ReadSpeaker, leveraging the company’s extensive expertise in creating custom branded voices powered by deep neural networks. Through ReadSpeaker’s VoiceLab, Spotify crafted a unique, natural-sounding voice that could adapt to Car Thing’s multimodal interface.
ReadSpeaker’s solutions offered Spotify a robust combination of embedded and cloud-based capabilities, enabling flexible integration and exceptional voice quality.
With ReadSpeaker’s custom TTS, Spotify’s Car Thing provides drivers with a responsive, hands-free audio experience, ensuring the branded voice remains consistent and distinct as Spotify continues to innovate in the voice technology space.
The Results
ReadSpeaker’s TTS technology has empowered Spotify to deliver a high-quality, branded voice experience through Car Thing, marking a step forward in voice-enabled, hands-free audio:
- Created a seamless, branded voice for Car Thing, enhancing Spotify’s identity within the in-vehicle audio experience.
- Delivered flexibility and adaptability through a combination of embedded and cloud-based TTS solutions.
- Supported Spotify’s vision of a touchless, multimodal future by ensuring high-quality, engaging voice interactions.
“Spotify is leading the charge in creating a seamless, multimodal experience for users… we challenge each other around the voice field and strive to drive the boundaries of innovation even further.”
Roy Lindemann, CMO at ReadSpeaker
With ReadSpeaker’s custom TTS solution, Spotify has set a new standard for branded in-vehicle audio, showcasing the potential of bespoke voice interfaces in the evolving world of voice technology.
