Interactivity is a key driver of brand engagement. Experiential marketing with ReadSpeaker TTS makes those interactions possible.
“Welcome to the wonderful world of Wobbly Walrus. Are you ready to help Wobbly find his friends Nick the Narwhal and Bonnie Beluga as they make their way to the North Pole? Say, 'I want to help Wobbly' if you are ready to begin.”
Digital voice channels are ideal for experiential marketing, whether you’re bringing a brand mascot to life in augmented reality (AR) or simply sharing recipes through your Alexa Skill. But to create an audio experience users will love—while preserving a consistent brand identity—you need a custom text-to-speech (TTS) voice that’s as unique, authentic, and engaging as your brand itself. You also need that voice to go wherever your creativity takes it: Alexa Skills and Google Actions, certainly, but also AR experiences, interactive smart screens, mobile games, and new forms of experiential marketing technology.
Experiential marketing is a promotional strategy that invites consumers to engage with your brand’s personality and values through a memorable encounter. Originally, that meant real-world events, but digital interactivity renders the practice essentially limitless: Think voice games starring brand mascots; smart speaker-guided wine and spirit tastings; audio greetings from brand personas; or guides to nearby landmarks associated with your brand values. A custom TTS voice from ReadSpeaker makes sure consumers associate your brand with those unforgettable experiences.
Don’t let Alexa, Siri, or Google Assistant speak for you. Give your brand its own recognizable voice with ReadSpeaker. We offer a variety of TTS solutions to match any experiential marketing application:
Build a TTS voice that expresses your brand persona with lifelike quality, unique characteristics, and consistency across channels.
Choose from our existing library of synthetic voices, all built with deep neural network (DNN) technology. Over 110 voices in more than 35 languages are available.
Give your brand mascot’s voice universal reach and perfectly consistent expression, now and in the future.
Once you develop the voice of your brand experience with ReadSpeaker, partner with an industry-leading conversational AI developer like SoundHound and HARMAN to build the rest of your experiential marketing solution.
We’ll partner with you for the long term, ensuring ongoing success as our R&D-focused VoiceLab continues to push the science of machine speech forward. ReadSpeaker’s advantages include:
ReadSpeaker TTS engines integrate with experiential marketing experiences wherever they’re found—on apps, through smart speakers, on your website, in devices, or anywhere else.
We map brand traits onto vocal characteristics, creating an engaging TTS voice that represents your distinct brand personality.
Relying on more than 20 years of experience, we craft TTS voices that are natural and true to life, creating authentic experiences for consumers.
Our customers’ and end users’ privacy is key. While other TTS vendors may run analytics on the data that flows through their solutions, any intelligence on content run through the ReadSpeaker platform stays with our clients.
“This partnership with ReadSpeaker enables us to bring our solutions to the next level, as well as improve accessibility—important enhancements as we work to make experiences more lifelike in the age of remote learning.”
President and CEO of Muzzy Lane