Unlock Higher Advertising and Subscription Profits with Text-to-Speech Reading
ReadSpeaker's advanced text-to-speech technology offers a compelling solution for capitalizing on the demand for audio content, providing a convenient and accessible user experience, and helping media stakeholders unlock subscription and advertising revenues.
Get started with a few steps: Simply embed a small piece of code in your website and you'll be ready to instantly speech enable all your articles!
The media industry is witnessing a surge in audio content consumption, primarily due to the growing popularity of podcasts and audiobooks.
There is a consistent growth in podcast listenership and awareness, with 64% of US population having listened to a podcast at least once, and 79% familiar with podcasting.
Audio serves as a platform conducive to multitasking, allowing listeners to tune in during household chores or commuting. Audio listeners often display higher education and income levels, offering potential for brand engagement and loyalty.
Despite the surge in audio content, reading news on smartphones ranks 9th in top activities, suggesting a potential market for integrating text-to-speech solutions in online media platforms.
These trends demonstrate a clear demand for audio content, particularly among younger and more educated demographics. By integrating text-to-speech solutions into their platforms, online media organizations can cater to these audiences, enhance user experience, and tap into the growing market for audio content.
Text-to-speech (TTS) technology offers significant benefits when integrated into online media and newspapers. By converting written content into spoken words, TTS enhances convenience, engagement, and accessibility for readers.
Text-to-speech technology allows users to consume content in situations where reading may not be convenient or safe, e.g. on their way to work, exercising, or doing chores. By offering both text and audio versions of content, media organizations can cater to diverse user preferences and demographics, and provide a more engaging, convenient, and inclusive experience for everyone.
The addition of text-to-speech technology can lead to higher user engagement and retention rates, as users may be more likely to explore additional articles and spend more time on the site when provided with a convenient audio option
Source: Deloitte, 2019
By providing text-to-speech reading options for articles, online media platforms can make their content more accessible to a more diverse range of user profiles, including those with visual impairments or reading difficulties, as well as the older generations. This increased accessibility considerably expands the audience base and improves the overall user experience.
Text-to-speech technology can open up new revenue avenues in online media through premium subscriptions, sponsored audio segments, and increased ad inventory.
Premium subscriptions can provide ad-free or exclusive audio content.
Exclusive custom voices can enhance recognition and impact.
Sponsored audio segments can generate additional advertising revenue and boost brand engagement.
Text-to-speech increases ad inventory by offering audio versions of articles, allowing more targeted audio ad options.
An audio study indicates that audio exposure consistently increases engagement and sales, emphasizing the need for consistent audio experiences across platforms and genres.
Our text-to-speech solutions use artificial intelligence and deep learning techniques to deliver natural-sounding voices in multiple languages and accents, including a choice of speaking styles (newscaster, sports commentator, etc.), across all media touch points.
ReadSpeaker instantly and automatically converts all text content into audio content that’s ready to be distributed, thereby enhancing its intrinsic value by creating a seamless and monetizable distribution channel.
Our text-to-speech technology is easily activated on existing websites and mobile apps, ensuring a consistent user experience across platforms.
We offer fully customizable text-to-speech solutions designed to meet the unique needs and requirements of individual media organizations. With an exclusive custom text-to-speech voice, media brands achieve authentic, instant, and consistent brand recognition across all digital touch points.
The ReadSpeaker team brings 24 years’ text-to-speech innovation expertise. With us, you get unique, client-focused consultancy from a team of leading international computational linguists, speech scientists, native linguists, backend/frontend developers, hosting specialists, as well as in-house voice talent coaching expertise, comprehensive support and guidance at every step of the voice project pre and post-launch, ensuring a successful implementation and ongoing satisfaction.
Join successful media decision-makers in embracing an audio-first strategy to drive revenue, retain engagement, and stay ahead of the competition. Talk to ReadSpeaker today and experience the transformative power of digital voice reading.
ReadSpeaker is a leading provider of text-to-speech solutions. Our advanced technologies seamlessly integrate with online media platforms via a fully customizable and easy-to-locate play button that offers readers an effortless way to instantly listen to articles read out loud by natural-sounding high-quality digital voices, in just one click.
64% of people in the US have listened to a Podcast, at least once, up from 55% in 2020, 57% in 2021, & 62% in 2022 : Source
About half of Americans (49%) who listen to podcasts do so while doing household chores, the most popular podcast-listening situation. Commuting to work, another activity that requires eyes and not quite all of one’s attention, is second at 42% : Source
Over 66% have a college degree (bachelor's or higher) and an average annual household income of $75,000 or more : Source
A recent audio study conducted by Alter Agents, Audacy, and Spark Foundry reveals that audio exposure consistently boosts engagement and impact. Brands can harness the power of audio as a crucial component of their media strategy, leading to improved brand equity and increased sales. The findings underline the importance of providing consistent audio experiences to audiences across various platforms, genres, and industry categories. “State of Audio Report”