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In a continuously changing digital world, brands have to reinvent themselves all the time. You introduced a mobile-first strategy, streamlined your social media presence, designed your chatbot conversations, and now consumers are starting to engage with your brand through voice. Thanks to automated speech recognition (ASR) and conversational AI, you’re expected to respond with a natural humanlike voice. However, consumers are not interacting with your brand alone. Thousands of brands are making their way to voice-enabled devices. How does your brand distinguish itself and stand out in this crowded, complex, and fast changing environment?
ReadSpeaker has been building its expertise in humanlike text-to-speech solutions since 1999. We work with some of the world’s most successful companies, helping their voice shine. With ReadSpeaker’s exclusive custom voices, your brand’s unique voice sparks immediate recognition. And there are many more features that we know will interest you!
A ReadSpeaker Custom Voice is always unique. It is carefully selected, designed, and engineered for your brand only. As soon as your voice speaks, consumers recognize, memorize, and associate emotions with your brand.
Typically, all brands with large target groups can profit from ReadSpeaker Custom Voices. Here are some of the customer touch points where having a brand voice that sounds the same all round makes all the difference:
This is how to bring your digital branded voice to customer touch points
A ReadSpeaker Custom Voice brings a whole new dimension to your brand. Here’s how you benefit.
With the range of benefits available now, and more on their way as new features are launched, ReadSpeaker believes all brands will have their own custom voice in the future. It’s just a matter of time.
Connect with customers in locations where communication has traditionally been difficult. For example, during outdoor sports activities, or when visual concentration is key, like when driving a car. Or even in the shower, to add shampoo to their shopping basket.
Custom voices make your brand instantly recognizable, especially when you make your unique voice available across all consumer touch points. Recognition is the basis for trust.
With a higher trust level, you’ll remove (unconscious) doubts on the customer side (brand identification or recognition) and this will have a positive effect on conversion.
Unlike celebrities or actors talking about your brand, your custom voice is the full 100% representation of your brand personality. Warm associations sparked by a branded voice will be in the heart of your customers’ neural association networks, improving likeability and preference.
As every sentence is generated on the fly, a digital voice fluently combines linguistic elements such as product names, specifications, quantities, prices, and time dynamically. You can even add other elements of your sonic branding, such as your audio logo.
Once your own digital voice has been generated, you no longer depend on the availability of a voice actor and on recording sessions. This prevents extra costs and delays, and gives you the flexibility you need to anticipate changes in the market.
When customers switch from a visual device such as a laptop to a voice-only device such as a smart speaker, or vice versa, using the same voice (together with smart conversational AI) keeps the conversation with your brand going in a way that feels natural.
Whenever your customers are in the vicinity of your products, your voice can be there to inform or instruct (e.g. for product assembly : ‘Ok, , how does this work?’).
Build a conversational routine with your brand into customers’ daily lives. Once they have decided to go with you instead of your competitor, continuous dialogue helps to deepen the relationship.