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In a continuously changing digital world, brands have to reinvent themselves all the time. You introduced a mobile-first strategy, streamlined your social media presence, designed your chatbot conversations, and now consumers are starting to engage with your brand through voice. Thanks to automated speech recognition (ASR) and conversational AI, you’re expected to respond with a natural humanlike voice. However, consumers are not interacting with your brand alone. Thousands of brands are making their way to voice-enabled devices.
How does your brand distinguish itself and stand out in this crowded, complex, and fast changing environment?
ReadSpeaker has been building its expertise in humanlike text-to-speech solutions since 1999. We work with some of the world’s most successful companies, helping their voice shine. With ReadSpeaker’s exclusive custom voices, your brand’s unique voice sparks immediate recognition. And there are many more features that we know will interest you!
A ReadSpeaker Custom Voice is always unique. It is carefully selected, designed, and engineered for your brand only. As soon as your voice speaks, consumers recognize, memorize, and associate emotions with your brand.
With ReadSpeaker Custom Voices, you are able to nurture an emotional connection between your customer and your brand that you’ve never been able to achieve before. Are you ready to learn more about how to apply your custom voice?
Thanks to our solid experience and determination we have been able to create high-quality voices in over 30 languages (with more coming soon) that are considered best-of-breed in the market.
Your ReadSpeaker Custom Voice is exclusively available to you. We work with you on your voice requirements, select voice characteristics, and create and test your voice until it’s ready to stand out from the crowd.
You can easily change the pronunciation of any word or phrase in your ‘brand lexicon’. This ensures your brand name, your slogan, product names, and other jargon are pronounced exactly according to your brand (or sonic) guidelines.
Whether you use your voice on a smart speaker, in a mobile app, on your website, in domestic appliances, or in retail outlets, your brand always speaks to consumers in the same familiar voice. It’s even available offline!
You can add emotions in your voice for certain key expressions, such as your slogan. In the future, you will even be able to change emotions on the fly, depending on the context. This will allow you to respond according to a customer’s emotion.
ReadSpeaker complies with strict European GDPR legislation. We do not store the voice audio streams generated or require access to your data. We believe private conversations are for customers’ ears and eyes only.
Our architecture is designed to anticipate growing demand for voice services.
Your unique voice can also be applied in other ReadSpeaker solutions to improve the accessibility of websites and online content.
We commit to high service availability levels (your voice is always ready when it’s needed) and to fast ‘time-to-first audio’ (time needed to generate the audio stream), making sure your customers are served immediately whenever they want to contact you, ask a question, or complete a transaction.
ReadSpeaker delivers industry-leading text-to-speech solutions to Fortune 500 companies across the world. As a Hoya Corporation subsidiary, we are a solid partner, capable of keeping up our position as frontrunner in humanlike text-to-speech technology and keeping you up-to-date.
Typically, all brands with large target groups can profit from ReadSpeaker Custom Voices. Here are some of the customer touchpoints where having a brand voice that sounds the same all round makes all the difference:
This is how the ReadSpeaker VoiceLab helps you to bring your digital branded voice to customer touchpoints
A ReadSpeaker Custom Voice brings a whole new dimension to your brand. Here’s how you benefit.
With the range of benefits available now, and more on their way as new features are launched, ReadSpeaker believes all brands will have their own custom voice in the future. It’s just a matter of time.
Connect with customers in locations where communication has traditionally been difficult. For example, during outdoor sports activities, or when visual concentration is key, like when driving a car. Or even in the shower, to add shampoo to their shopping basket.
Custom voices make your brand instantly recognizable, especially when you make your unique voice available across all consumer touchpoints. Recognition is the basis for trust.
With a higher trust level, you’ll remove (unconscious) doubts on the customer side (brand identification or recognition) and this will have a positive effect on conversion.
Build your brand from within
Unlike celebrities or actors talking about your brand, your custom voice is the full 100% representation of your brand personality. Warm associations sparked by a branded voice will be in the heart of your customers’ neural association networks, improving likeability and preference.
As every sentence is generated on the fly, a digital voice fluently combines linguistic elements such as product names, specifications, quantities, prices, and time dynamically. You can even add other elements of your sonic branding, such as your audio logo.
Once your own digital voice has been generated, you no longer depend on the availability of a voice actor and on recording sessions. This prevents extra costs and delays, and gives you the flexibility you need to anticipate changes in the market.
When customers switch from a visual device such as a laptop to a voice-only device such as a smart speaker, or vice versa, using the same voice (together with smart conversational AI) keeps the conversation with your brand going in a way that feels natural.
Voice enable your product
Whenever your customers are in the vicinity of your products, your voice can be there to inform or instruct (e.g. for product assembly : ‘Ok, …, how does this work?’).
Build a conversational routine with your brand into customers’ daily lives. Once they have decided to go with you instead of your competitor, continuous dialogue helps to deepen the relationship.