Every end user is a customer, and the quality of the customer journey is everything, regardless of whether the objective is purchasing a product or service or engaging in content fruition. End users can be website visitors, application, device, service, and machine users, online learners or teachers, and more. Text to speech allows content owners to respond to the different needs and desires of each user in terms of how they interact with the content.
TTS Benefits for Businesses, Organizations, and Publishers
ReadSpeaker offers online, SaaS, and on-premises text-to-speech (TTS) solutions for websites, mobile apps, e-books, e-learning material, documents, conversational customer experience and transport experience systems, media, robotics, embedded devices, self-service applications, IoT, and more.
Businesses, Organizations, and Publishers that integrate TTS technology benefit from:
- Enhanced customer experience – Speech-enabling pre- and after-sales service minimizes human agent workload, provides personalized services, accelerates throughput, and reduces operational costs.
- Effective branding across touchpoints – A single TTS voice across multiple contact points supports consistent, emotional branding.
- Global market penetration – clear, lifelike, and customizable TTS voices from around the world extend the reach of your business.
- Optimized development and maintenance – Robust TTS technology that supports the most widespread platforms, is available both in the cloud and on premises, and is scalable according to actual business needs, saves development and maintenance efforts.
- More autonomy for the digital content owner – Many think that text-to-speech software is something to be downloaded manually. It can be, but there are cloud-based forms, or Software as a Service (SaaS). With a few simple lines of code, the audio is generated instantly and for new or updated content, the spoken version is updated automatically.
- Increased web presence – Websites with TTS technology attract some of the 774 million people worldwide with literacy issues and the 285 million people with visual impairments. Also, speech enabling web content does not interfere with usability for those without disabilities. It actually aids all other populations, including older users and foreign/non-native speakers.
- Saved time and money – With TTS technology that is web- or cloud-based on a SaaS (Software as a Service) platform, online content can quickly and easily be speech enabled, and maintenance is minimal.
- Easier implementation with Internet of Things (IoT) – The IoT is becoming a critical factor in digital business transformation. Companies across all verticals have digital marketing strategies in place and focus on engaging customers across various connected channels to optimize how they interact with them. TTS gives connected devices in the IoT a more user-friendly way to communicate with consumers.
- Word-of-mouth marketing – Adding an alternative way to consume content online enhances the user experience. Visitors are far more likely to return to and recommend websites where they have had positive experiences. And even in our age of social media marketing, word of mouth is still the most important platform, according to Forbes.
- Enhanced employee performance with corporate learning programs – With TTS technology, HR departments and e-learning professionals can make learning modules and employee training much easier for employees to learn anywhere and at anytime.
TTS Benefits for End Users
Text to speech has benefits for everyone and here are some points that break down how specific groups see a better user experience:
- Extend the reach of your content – TTS gives access to your content to a greater population, such as those with literacy difficulties, learning disabilities, reduced vision and those learning a language. It also opens doors to anyone else looking for easier ways to access digital content.
- Accessibility is relevant – Did you know that 15-20 percent of the worldwide population has some form of language-based learning disability? Did you know that 14 percent of adults in the US are illiterate and many have only basic reading skills? Making your online content audible helps the online population to better understand the text. The text is read and highlighted simultaneously so that the reader may easily follow along.
- Populations are evolving – 244 million people are foreign born across the globe (an increase of 70 million since 2000). Language proficiency and schooling in the host country’s language is a very real problem for migrants and their families.
- A growing elderly population depends on technology – Between 2015 and 2030, the number of people aged 60 years or over will grow by 56 percent, from 901 million to 1.4 billion (Source: www.un.org). In the US alone, 59% of senior citizens use the Internet daily. Making digital content on the Internet accessible in multiple forms creates an easier user experience.
- People are increasingly mobile and looking for convenience – In the US, a growing share of time spent on digital content is on mobile devices and the demand for connected devices continues to rise on a worldwide scale. Text to speech can turn any digital content into a multimedia experience and people can listen to a news or blog article, a PDF document, or an e-book on the go!
- People with different learning styles – Some people are auditory learners, some are visual learners, and some are kinesthetic learners – most learn best through a combination of the three. Universal Design for Learning is a plan for teaching which, through the use of technology and adaptable lesson plans, aims to help the maximum number of learners comprehend and retain information by appealing to all learning styles.